Telemarketing Data Service

Leveraging Newspaper investment in Telemarketing

Telemarketing Data Service (TDS) allows newspapers to maximize the investment in their existing database systems by better managing leads and increasing telemarketing sales. Inka Solutions provides their experience and proven expertise to help newspapers improve telemarketing campaigns through targeted contacts and sales optimization.

BENEFITS and FEATURES

• Inka Solutions experience and expertise
• Cost savings – no software, no server hardware, no human resources
• Overcome limited resources and staff turn-over
• Minimal ongoing IT support. No internal database or software to maintain.
• Retain complete control of telemarketing data
• Outsourced database management based on best practices and newspaper input
• Telemarketing campaign development and lead management
• List testing, integration, fulfillment and management – includes new movers, former subscribers, known contacts, ring no answer lines, geographic targets, demographic targets, modeled/scored gap lists, and retention calling
• Custom business rules implementation
• Reporting metrics – closing ratio by vendor, list target segment, DNC tracking and trends, average days in rotation between contacts and attempts.

Want to learn more about TDS?

to view sample reports.