Strategic Database Development Program

Capitalizing on Newspaper investment in Database Marketing

The Strategic Database Development Program (SDDP) provided by Inka Solutions allows newspapers to leverage the most out of their database marketing system, such as MaaX and increase direct marketing return on investment. Coupled with onsite visits and offsite development, Inka Solutions provides their experience and proven expertise to help newspapers improve overall reporting, direct marketing, and audience development efforts.

BENEFITS and FEATURES

• Inka Solutions experience and expertise
• Overcome limited resources and staff turn-over
• Focus existing staff on execution and opportunities not reporting
• Regularly scheduled weekly calls
• Onsite visits to conduct planning and working sessions
• Identification and development of key strategic marketing initiatives
• Create core circulation sales and marketing metrics
• Build revenue and volume forecasting tools
• Advanced market analysis reporting
• Assist in campaign targeting and segmentation development
• Develop advanced profit/loss analysis of circulation efforts

Want to learn more about SDDP?

to view sample reports.