Retention Data Service

Newspaper standard for Circulation Retention

Whether improving current retention metrics or establishing new retention benchmark reporting, the Retention Data Service (RDS) provided by Inka Solutions delivers unparalleled reliability, accuracy, level of detail and ease of use. RDS is unique because it is a service and requires no software or server installation. Being able to measure retention is important in order to calculate return on investment of sales and marketing budgets. Newspaper business managers need to know if their marketing programs and efforts are working.

BENEFITS and FEATURES

• Cost savings – no software, no server hardware, no human resources
• Works with any standard extract from common circulation systems
• No custom programming required
• Minimal ongoing IT support. No internal database or software to maintain.
• Fast and timely information – delivered monthly via email or available online
• Performance comparison of different vendors and sales channels
• Retention by type of customers, price points, geography and demographics
• Long term views of sales impact in 4, 8, 13, 25, 52, 78 or 104 week increments
• Includes 3 common templates – Fall-off comparison curves, single variable trend reporting, and Cost-Per-Unit comparison – based on industry standards, best practices, and custom business rules

Want to learn more about RDS?

to view sample reports.